Looking ahead to 2021, what challenges and opportunities will the industry usher in, and how will the LED display terminal market and supply chain break through self-limitations in the era of channel changes, tightening profit margins, continued product segmentation and accelerated brand diversification?
In 2020, China's LED display industry is mixed under the dual influence of the new crown epidemic and the international environment. The good thing is that the process of deep plowing in the field of Micro/Mini LED and HD video industry is welcome; the bad thing is that the epidemic has led to a "broken chain" crisis in the supply chain, fluctuating prices of raw materials and chips, and lengthening delivery time. Looking ahead to 2021, what challenges and opportunities will the industry usher in, and how will the LED display terminal market and supply chain break through their limitations in the era of channel changes, tightening profit margins, continued product segmentation, and accelerated brand diversification?
Connect more end users
What are the growth drivers of the first-tier market in 2021, and what are the methods and means for manufacturers to seek growth? This is the most important concern of all LED display manufacturers. The current trend of the whole industry development, is the giant, oligarchic competition in the stock market, the only growth driver of the market, in fact, is from the end user. Who can take the lead in connecting more end users, who will be able to break through the dilemma, and this requires LED display manufacturers to take the lead in completing the optimization and upgrading of the channel.
Experienced the 2020 epidemic "refinement", LED display industry channels are no longer simply "offline channels to win", many LED screen enterprises previously cultivated, developed and consolidated for many years channel moat, offline dealer system is facing a new The adjustment - online and offline dual integration has become a reality.
However, for many traditional LED display dealers, how to maintain stable and sustainable offline performance under the premise of better integration of online channels to achieve store purchase experience, after-sales service and other upgrades. And for upstream manufacturers, how to protect the stability and sustainability of the dealer community in the context of channel fragmentation and multi-polar differentiation, is also a major challenge.
Product adjustment and detonation
In the past two years, the LED display market, all kinds of new products have experienced a round of "high start and low" more shock pattern. Simply put, that is, a round of high-end transformation, like a cloud of rain, soon no sound; a round of low-cost tide of superior products, a large number of cost-effective flag products, to win a number of users' eyeballs.
In the current situation of consumer diversity, the product is not just a simple technical iteration and functional innovation, but to the scene of the march. It is to provide the good products they really need according to the needs of users of different levels, different needs and different income classes, not just low prices. This test is not technological innovation, but the grasp of comprehensive strength. Therefore, how to empower the iteration and innovation of LED display products through scenarios in 2021, whether to stimulate the stock for new, or to stimulate new demand, testing the R&D and innovation strength of many LED screen enterprises.
Brand further stratification and positioning
Full category, multi-brand stratification, differentiated operation, which is the current standardized business action of many LED display manufacturers. Mainly in the face of the recent years the market mainstream consumer crowd continued to differentiate, the most representative is the interest circle more and more professional, more and more subdivision.
If you say, the full category layout, is to respond to the current set of many consumers, integration needs, to enjoy a more convenient and fast product experience. Then the multi-brand segmentation is to find different levels, different economic levels, different product pursuit of customer segmentation needs. Therefore, how to find the target users, how to achieve accurate product promotion and marketing. These challenges directly determine the ability of many manufacturers to implement on the ground in 2021.
Looking ahead to 2021, there are still many uncertainties in the market, but you can see opportunities in the market from 5G, new infrastructure, ultra-high definition, etc. In this regard, LED screen enterprises need to follow the progress of technology, pay attention to the changes in the market, continue to deep plowing industry areas, do special, good product service, to remain unchanged in response to changes, to meet the unknown challenges.
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